Florence is a collection of Rado watches for men and women that embodies a tribute to the elegance and historical depth of its namesake, the Italian city renThe DiaStar collection introduced in 1962 was launched as the world’s first scratch-resistant watch. The debut of this collection marked the brand's devotion to innovation, positioning them as the “Master of Materials” long before the widespread adoption of sapphire crystals in watchmaking. Crafted from ultra-resistant hard metal, the original DiaStar employed an alloy of carbide tungsten powder formed through a meticulous sintering process. This bold use of technology and design encapsulated the forward-thinking ethos that continues to define Rado watches today.owned for its Renaissance splendour. This collection reflects the timeless architectural marvels of Florence, such as the intricate domes of Santa Maria del Fiore and the stately columns of the Loggia dei Lanzi, all seamlessly integrated into the aesthetic of these Swiss-made timepieces. Rado’s commitment to innovation and precision finds perfect harmony in the Florence collection, marrying the brand’s heritage watchmaking with a design ethos that mirrors the grace and refinement of one of Italy’s most historic cities.