Why Choose
Good Times?
Two decades of trust, authenticity and expertise — under one roof at Noida's most loved watch destination.
UTC +5:30
Six Reasons Noida
Trusts Good Times
From our first day in 2002 to our reimagined boutique in 2024, every decision we have made has been about one thing — earning and keeping the trust of every customer who walks through our doors.
Every watch sourced directly from authorised brand channels. No grey market, no fakes — guaranteed for over two decades.
Founded in 2002, one of Noida's oldest watch businesses. Deep product knowledge for every buyer, from first-timer to collector.
Battery replacement, strap change, movement repair, polishing, cleaning, and full vintage restoration — for all watch and clock types, handled with precision and care.
Models hard to find elsewhere — including the coveted Nebula solid 18-carat gold watches. If you want rare, come to us.
No hidden costs, no pushy upsells. Premium means great value. Our pricing is honest and competitive — always.
Every purchase comes with an official brand warranty card and box. Our relationship with you does not end at the sale — we are here for service, advice, and support long after.
One showroom. Full focus. Good Times by Sai Creations operates exclusively from Wave Silver Tower, Shop 18A, Sector 18, Noida. We are not associated with any other branch or business. This single-location focus means every customer gets our complete attention.
Over Two Decades of
Trusted Watchmaking
The journey began in 2002, when Sai Creations was founded by Mr. Neeraj Kumar Gupta and Mr. Shyam Sunder Gupta in Sector 18, Noida. Starting with a carefully selected range of Rado, Tissot, Seiko, Titan, Timex and Casio, the business built its name steadily through one thing — authenticity.
Over the years, Sai Creations became one of the oldest watch businesses in Noida and one of the first to build a serious watch retail presence in the city. Customers trusted the showroom not just for its collection, but for the consistency and honesty with which every customer was served.
In 2013, the two founders chose separate paths. Mr. Neeraj Kumar Gupta continued the original showroom independently — with a sharper focus, more personal attention, and an even stronger commitment to quality service.
In late 2024, we moved into a larger, upgraded showroom and launched the Good Times by Sai Creations identity. This was not just a name change — it reflected our growth, our collection, our service quality, and the elevated experience we want every customer to feel. The same trust from 2002, in a better home.
We operate from a single showroom only — Wave Silver Tower, Shop 18A, Sector 18, Noida. This focus allows us to give every customer our complete attention, better service, and a more refined in-store experience. We are not connected with any other branch.
Milestones Through Time
Founded in Sector 18, Noida
Mr. Neeraj Kumar Gupta and Mr. Shyam Sunder Gupta establish Sai Creations with brands like Rado, Tissot, Seiko, Titan, Timex & Casio. The goal: make genuine watches accessible in Noida.
Seiko Store Extraordinaire Award
Seiko recognised our excellence in watch retail with the prestigious Store Extraordinaire Award — a reflection of seven years of trust, authenticity, and consistent service.
Independent & Focused
The two founders mutually chose separate paths. Mr. Neeraj Kumar Gupta continued the original J5A showroom independently — bringing sharper focus, deeper attention, and consistently better service to every customer.
Good Times by Sai Creations is Born
A bigger, upgraded showroom at Wave Silver Tower, Shop 18A — and the launch of our premium brand identity. A stronger presence, the same trusted heart.
1 Million+ Customers & Counting
Over two decades, 15+ authorised brands, and more than a million customers served. We remain Noida's most trusted watch boutique — one customer, one timepiece, one good experience at a time.
Earned Through
Excellence
Awarded by Seiko for exceptional standards in watch retail — a recognition of our commitment to authentic products, customer trust, and service excellence built over seven years.
Watches & Clocks,
Every Budget
From ₹1,500 everyday timepieces to rare 18K gold Nebula watches — every brand is authorised, every piece genuine. We also carry premium clocks from Seiko, Wood Craft & Titan.
Nebula — Solid 18-Carat Gold Watches. One of the rarest and most admired collections in our store. If you are looking for something truly special, ask us about Nebula.
Premium Clocks from Seiko · Wood Craft · Titan — available for purchase and professional servicing.
Frequently Asked
Questions
"We want every customer to leave with the feeling that they bought from a place that is genuine, experienced, and easy to trust."
Seiko Store Extraordinaire 2009